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Responsibilities:
- Plan, execute, oversee content, and manage expenses for the entire Digital Marketing Strategy, including Website, Social Media (Facebook & TikTok), Email, etc. (Optimize, Boost Ad, and Engagement).
- Monitor website performance data (such as Drop rate, SEO & SEM, Online lead generation).
- Analyze marketing data across all online platforms to identify new interests and target audiences effectively for campaign creation.
- Analyze, measure, and summarize Ads statistics, and develop detailed monthly margin reports.
- Develop strategies to expand new products, marketing channels, and growth opportunities, aiming for new company goals and enhancing brand awareness.
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Qualifications and Education Requirements:
- At least 1 year of experience in Digital Marketing or a related position.
- Understanding of Digital Marketing Strategies and techniques such as SEO, SEM, Email Marketing, Social Media Marketing, Content Marketing, and other digital operations.
- Skills in data analysis and performance reporting.
- Creativity and the ability to propose and create new marketing ideas.
- Time management skills and the ability to work under pressure.
- Ability to plan and manage multiple tasks simultaneously (multitasking with effective chunking).
- Familiarity with the media and advertising industry (experience preferred).