Job Responsibilities
• Create engaging content for TikTok, Instagram, Facebook, YouTube Shorts and e-commerce platforms.
• Develop short-form videos, scripts, captions, hooks and promotional content.
• Handle the full content creation process from concept → scripting → shooting → editing.
• Create content for beauty, wellness and supplement products targeting women, men and mature consumers.
• Develop both brand-building and sales/conversion-focused content.
• Work with KOLs/KOCs, models and other creators when required.
• Monitor content performance and use insights to improve future content.
• Ensure product information and claims are accurate and follow company guidelines.
Qualifications
• 2–5+ years of experience in Content Creation, Social Media or a similar role.
• Strong content writing and communication skills.
• Good command of English with the ability to communicate effectively in English.
• Hands-on experience in video shooting and editing.
• Good understanding of TikTok, Instagram, Facebook and current social media trends.
• Experience with CapCut, Canva, Adobe Premiere Pro or similar tools.
• Strong portfolio demonstrating personally created content.
• Experience in beauty, wellness, supplements or e-commerce is a plus.
Portfolio Requirement
Portfolio is required, especially examples of:
• Content
• Short-form videos (TikTok / Reels / Shorts)
• Beauty / Wellness / Supplement content
• Commercial or sales-focused content
Ideal Candidate
Creative + Commercial + Hands-on + Good Command of English