1. Content Strategy & Planning:
- Develop & implement comprehensive content strategies for Okasto & our travel/OTA clients.
- Research market, competitors, & audience to identify content gaps & trends.
- Create & manage editorial calendars (blogs, social, case studies, videos).
- Map content to customer journeys for lead gen & client support.
2. Content Creation & Curation:
- Write, edit, & proofread high-quality, engaging, SEO-optimized content showcasing Okasto's expertise.
-Collaborate with internal experts to create compelling, actionable content.
- Oversee visual asset creation (infographics, images, short videos).
- Curate relevant industry news & insights.
3. SEO & Digital Optimization:
- Perform keyword research & implement SEO best practices for content visibility.
- Optimize existing content for search engines & user experience.
- Stay updated on SEO changes & digital marketing trends in travel.
4. Content Distribution & Promotion:
- Develop strategies for distributing content via social media, email, industry forums.
- Identify opportunities for content syndication & partnerships.
- Monitor & analyze content performance (traffic, engagement, conversions, SEO rankings) to show ROI.
5. Collaboration & Communication:
- Work with marketing to integrate content with campaigns.
- Collaborate with sales for content supporting their efforts.
- Present strategies & reports to stakeholders & clients.