Senior Marketing Communication Supervisor

1.Strategy & Brand Voice Guardianship
•Evolve Brand Identity: Constantly monitor global fashion movements, art, and pop-culture trends to keep Lyn Around’s brand voice distinctive, forward-thinking, and culturally relevant across all touchpoints.
•Cross-Platform Content Architecture: Plan, conceptualize, and structure a unified cross-platform content calendar (Facebook, Instagram, Line OA, EDM, and SMS). Collaborate closely with the dedicated TikTok Creator to ensure all platform-specific strategies align seamlessly with the overarching brand campaign and narrative.
•Target & Market Opportunity Identification: Identify emerging market trends and target customer subcultures to conceptualize and execute communication strategies that support new product line launches.

2. Hands-on Content Creation & Copywriting
•Editorial & Emotional Copywriting: Personally execute high-impact storytelling and copywriting for major campaigns, product descriptions, and digital content, maintaining a sharp, emotional, and elevated tone of voice.
•IG Reels & Visual Content Production: Directly conceptualize, style, and produce high-aesthetic short-form video content specifically for IG Reels, ensuring a premium, visual-led, and trend-focused execution that elevates the brand's Instagram presence.
•Communication Materials: Write and produce all integrated marketing communications assets, including press releases, store brochures, posters, and retail visual merchandising copy.

3. Campaign Production & Collaborative Execution
•Co-Creation with Art Direction: Partner closely with the Art Director to define the visual direction, lighting, mood, and styling of seasonal campaign shoots, lookbooks, and high-fashion digital assets.
•End-to-End Production Coordination: Efficiently coordinate with external vendors (media agencies, freelance stylists, photographers, model agencies) to execute shoots smoothly within lean timelines and budgets.
•Design Workflow Management: Collaborate dire

1. Education: Bachelor’s degree in Marketing, Communications, Fashion Styling, Media, or a related creative field.
2. At least 6 years of solid experience in Brand Management, Marketing Communications, or Creative Strategy—with a proven track record in the fashion, beauty, or premium lifestyle retail sector.
3. Proven ability to lead, inspire, and manage a lean team. Must be able to collaborate effectively with, and guide, dedicated creators (e.g., TikTok Creator) to ensure cohesive brand alignment.
4. Must possess a strong, demonstrable portfolio showcasing the ability to generate creative input, drive visual storytelling, and lead execution for art direction, styling, and campaign development.
5. High visual taste and a deep understanding of contemporary fashion trends, local consumer insights, and global pop-culture. Ability to translate these into impactful local campaigns that resonate deeply with the Thai market.
6. Thai national with excellent fluency in both written and spoken English, specifically for high-impact editorial copywriting and international communication.
7. A modern, dynamic, and forward-thinking professional who embodies the playful, eccentric, and elevated spirit of Lyn Around.