KOL Officer - KOL Specialist (Prefer Portfolio)ด่วน

💼 ตำแหน่ง: KOL Officer - KOL Specialist (Prefer Portfolio)
💰 เงินเดือน: 20,000 บาท - 30,000 บาท
🗓 เวลางาน 8.30-17.30 น.
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1. Strategic Planning 
Plan and execute KOL/Influencer strategies aligned with brand positioning, campaign goals, and the target market in the health & beauty sector. 
Identify and segment suitable KOLs at all levels (Nano, Micro, Macro, Celebrities, Medical Experts) for awareness, education, and conversion campaigns. 
2. KOL Sourcing & Management 
Select and recruit KOLs with authentic engagement and strong alignment to the brand’s image, tone of voice, and product category. 
Build and maintain long-term relationships with KOLs and creators through clear communication and ongoing collaboration. 
Negotiate and manage contracts, campaign briefs, KPIs, and usage rights with influencers and agencies. 
3. Content Review & Compliance 
Review KOL content (scripts, captions, visuals) to ensure alignment with brand guidelines and compliance with regulatory requirements (e.g., Thai FDA/อย.). 
Provide guidance on accurate product communication, focusing on facts, benefits, and legal restrictions (no overclaiming, proper disclosures, etc.). 
4. Campaign Execution 
Coordinate cross-functionally with creative, digital, paid media, PR, and customer experience teams to ensure integrated campaign execution. 
Track content deliveries across social media platforms such as Instagram, TikTok, YouTube, Facebook, Twitter/X, and LINE. 
5. Performance Analysis & Reporting 
Analyze campaign performance metrics: engagement, reach, impressions, click-through, conversions, and ROI (including influencer live streams or affiliate links where applicable). 
Compile performance reports with actionable insights and recommendations for optimization.
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• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field. 
2–4 years of hands-on experience in KOL/Influencer Marketing, ideally in beauty, skincare, health, or pharmaceutical-related products. 
• Strong network and knowledge of local and international KOLs/Influencers in the beauty & wellness industry. 
• Solid understanding of social platforms (Instagram, TikTok, YouTube, Facebook, LINE) and consumer behavior in the cosmeceutical segment. 
• Familiar with advertising regulations for health/beauty products governed by Thai FDA (e.g., limitations on product claims, medical-grade terminology). 
• Experience with tools such as influencer platforms, GA4, Meta Business Suite, and social listening tools. 
• Excellent communication, negotiation, and interpersonal skills. 
• Proactive mindset with the ability to manage multiple campaigns under tight timelines. 
• Experience with doctor/in-clinic KOLs or medically trained influencers is a strong plus. 
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