Marketing Content Planner

1. Content Strategy & Planning:
 - Develop & implement comprehensive content strategies for Okasto & our travel/OTA clients.
 - Research market, competitors, & audience to identify content gaps & trends.
 - Create & manage editorial calendars (blogs, social, case studies, videos).
 - Map content to customer journeys for lead gen & client support.
2. Content Creation & Curation:
 - Write, edit, & proofread high-quality, engaging, SEO-optimized content showcasing Okasto's expertise.
 -Collaborate with internal experts to create compelling, actionable content.
 - Oversee visual asset creation (infographics, images, short videos).
 - Curate relevant industry news & insights.
3. SEO & Digital Optimization:
 - Perform keyword research & implement SEO best practices for content visibility.
 - Optimize existing content for search engines & user experience.
 - Stay updated on SEO changes & digital marketing trends in travel.
4. Content Distribution & Promotion:
 - Develop strategies for distributing content via social media, email, industry forums.
 - Identify opportunities for content syndication & partnerships.
 - Monitor & analyze content performance (traffic, engagement, conversions, SEO rankings) to show ROI.
5. Collaboration & Communication:
 - Work with marketing to integrate content with campaigns.
 - Collaborate with sales for content supporting their efforts.
 - Present strategies & reports to stakeholders & clients.