Manager/Assistant Manager - Marketing (CocoMax)

We are seeking individuals to plan and analyze marketing strategies for coconut-based products in both domestic and international markets to strengthen the brand and establish it as a global brand recognized worldwide. This includes managing a profitable product portfolio that meets consumer needs and achieving the sales and profit targets set by the company.

Key Responsibilities/Activities:
Develop marketing strategies, plans, and communication campaigns for both domestic and international markets:
-Analyze market research data and company-provided marketing data.
-Effectively analyze marketing information using various marketing models.

Develop new business opportunities through product and brand portfolio management:
-Analyze the performance of existing portfolio products and identify growth opportunities.
-Explore new categories or segments with potential to diversify the brand’s offerings and meet consumer demands.

Create innovative marketing communication strategies:
-Define objectives, goals, and evaluation metrics for communication plans to provide clear briefs to agencies or in-house teams.
-Collaborate with creative and media agencies and assess the effectiveness of marketing communications.

Manage annual marketing budgets:
-Plan and monitor budget utilization and evaluate outcomes of marketing activities.

-Bachelor's degree or higher in a related field.
-Prior experience in the FMCG business will be an advantage.
-Ability to develop marketing strategies, plans, and communication campaigns.
-Proficient in identifying and developing new business opportunities to drive business growth.
-Skilled in creating innovative marketing communication strategies across both online and offline channels, with the ability to assess and refine them.
-Competent in managing marketing budgets effectively.