Digital Marketing for Video Streaming Platform

Core Responsibilities :
• Strategy & Planning: Develop and implement digital marketing strategies, identify target audiences, set budgets, and brainstorm new growth tactics.
• Content Creation: Produce engaging content (blogs, social posts, videos, emails) and collaborate with designers to create visuals.
• Campaign Execution: Run paid ads (Google, social), manage SEO/SEM, build push/in-app notification and email campaigns, and optimize user experience across web pages and apps.
• Analysis & Reporting: Use analytics tools to measure campaign performance (ROI, KPIs), identify trends, optimize spending, and report results.
• Collaboration: Work with client, sales, design, product teams, data analytics and external agencies to align efforts and create cohesive campaigns